The in-home home care industry is rapidly expanding. As thousands of Baby Boomers turn 65 each day, and most have the desire to age in place, projections show the need for private duty care increasing significantly over the next decade. In order to provide in-home assistance for America’s growing number of senior citizens, more and more home care agencies are beginning to crop up.
In a highly competitive elder care market, you need to differentiate your agency from the rest and educate prospective clients about why your agency is the right choice for their elder care needs. Here are three tips to do so:
1. Use a home care system or home care software to manage client care:
When seniors and their families are shopping for in-home care, they want to know that they’re working with an agency committed to high quality care. A robust home care system or home care software, like the package available from ClearCare, offers proof that the care of your clients is managed efficiently and meticulously. Additionally, demonstration pages provided to you when you choose ClearCare home care software allows you to show prospects what your home care system is capable of doing for their peace of mind. Being proud of your management practices and home care software is a major step to stand shoulders above less organized elder care agencies.
2. Highlight caregiver ability:
Being proud of who you employ to provide care in the homes of your clients provides prospective clients with a sense of confidence from the start. Advertise any specialty training that your caregivers have, keep a binder of caregiver profiles to show prospects and spotlight one or two caregivers each month on your company website. Employing high-quality caregivers, equipped with powerful tools like a home care system from ClearCare will quickly set your agency apart.
3. Promote yourself:
While traditional advertising, like print and radio can be effective, pairing those marketing methods with an online presence in social media, community involvement and a referral network can help your agency stand out in the crowd. Utilizing a robust home care software or home care system, like ClearCare, focusing on caregiver training, and providing updates to family members via your home care software all give your agency timely information to share with clients and prospects to make your promotions as effective as possible.
Let us know what you’re doing to make your elder care agency stand out in the crowd. Leave a comment and get involved in the discussion!