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Holiday Heartbreak - “The Talk” Families Will Be Having With Their Elderly Loved Ones this Holiday Season

The holiday season is the one of the few times families get together with their elderly loved ones. Adult children, who come back home for the holidays, are hit with the hard reality that their loved one might need assistance.

So over the kitchen table, families gather around not just for the annual feast, but also for the “the talk”- planning out help for their ageing parents. This holiday heartbreak attributes to an upsurge of homecare inquiries. Not only are families looking for assistance, they also want the assurance that their loved ones are being cared for properly. For countless families the answer has been an innovative home care system or home care software, such as ClearCare.

Data from SeniorHomes.com, a free resource for seniors and their families for finding senior care, shows that weekly inquiry post-Christmas is 58% greater than the weeks leading up to the holidays.

Researchers analyzed data from 2009 through 2011, noticing a dramatic increase of internet searches and calls regarding senior care immediately after Christmas Day. The largest amount of internet interest was on December 26 and 27th.

From this data we can infer home care agencies will be on the receiving end of many calls and internet searches. Agencies should seize this opportunity to increase their sales and marketing departments to respond in a timely fashion to potential clients.

Another way to boost business is by offering a reliable home care system or home care software. Research has shown that families appreciate the use of technology in keeping their elderly loved ones safe. ClearCare’s web-based home care software and home care system is the most effective way to monitor the health and well-being of seniors.

Agencies that use a home care system and home care software will be ready for the influx of calls this holiday season. The organizational capabilities of ClearCare’s home care system will keep agency administrators on task – even during the busiest times of the year.

Offering ClearCare’s home care software will not only close more business, it will also help agency administrators better manage their time so they can spend the holidays with their own families.


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