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Homecare Business Strategy Part 4: What Kind of Business Do You Want to Be?

elderly homecareAfter you’ve evaluated your homecare agency’s reputation and taken steps to positively impact your perception among clients, it’s time to think about just what kind of business do you want to be and how implementing home care systems can help you achieve your goals.

Here are 4 Questions to Ask Yourself:

1. What are your business priorities?
Do you want to win more clients? Improve the quality of your current service? Streamline administrative processes? Think about what is most important to your business development over the next few months and take steps to act on your priorities. For example, you may implement a new caregiver training program or begin using a new homecare software or homecare system, like ClearCare, to reduce administrative time and costs

2. What do you want your agency to be known for?
When clients and your referral network talk about your business do you want them to first think of your agency’s level of transparency? The reliability of your caregivers? Showcase your agency’s strong points, such as the use of home care software or home care systems, and real-time transparency for family caregivers. Then, focus on further developing priorities that you feel could use some work.

3. How is your agency involved in the community?
Consider how your agency is involved within your local senior community. Do you support senior causes, participate in local aging commission meetings, or attend events hosted by the local Alzheimer’s Association, or Multiple Sclerosis Society chapters? Become a known name in the local senior scene by getting involved in the elder community!

4. What is unique about your caregiver’s skill sets?
Even providing non-skilled care requires a set of unique skills including stellar communication, safe lifting and disease control practices and knowledge of senior conditions such as Alzheimer’s and arthritis. Evaluate what is unique, and outstanding, about your caregiver skill sets to help your agency stand out. You can also track caregiver certifications and training completion via a home care system or home care software to ensure that credentials and training certifications are kept up to date.

After you have examined what your most important business values are, there are a wealth of tools to help you mold your home care agency. Take advantage of the power of robust home care software and home care systems, such as ClearCare, network with local senior organizations and focus on hiring and training caregivers with similar care values.

See how ClearCare can help you today

 

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Derek Jones

Derek enjoys spending time with family running road races, has completed 6-half marathons, mountain biking, and anything to do with baseball or the outdoors.

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