Marketing your agency is a major part of maintaining a growing business. However, when it comes to the best way to reach seniors and their loved ones, most people turn to traditional media methods like newspaper and referrals from senior-centered organizations. Not often does the idea of social media make it to the top of a home care marketer’s ways to reach potential new clients.
However, according to a recent article by Todd Williams posted on Forbes.com, an increasing number of senior citizens are engaging with social media sites, such as Facebook and YouTube, and making the method a more viable way of connecting with the 65 and older market segment. In fact, according to the Pew Research Center’s Internet & American Life Project, the 74 year and older population is the fastest growing user segment of social media with a 1448% increase in Facebook membership for people 65 and older in the past year!
How Home Care Agencies Can Capitalize on Social Seniors
With more and more seniors browsing social media sites, home care agencies may consider utilizing the power of social media to promote their agency. With sites like Facebook, Twitter and YouTube, agencies can create their own page or feed and share information on not only their services, but senior tips & points of interest to gain a followership of potential clients.
For example, an agency using ClearCare’s home care software can post facts to their Facebook page about how their home care software helps keep families and seniors in touch via the home care system Family Room. With tips like this advertised, social media can help spark the interest of seniors and their loved ones who may be considering in home care.
Consequently, this also means social media can be a tool to keep in touch with current clients. By adding clients to your agency’s Facebook page, you can remind them about upcoming events, or specials, to encourage continued service hours. Or, for seniors with an interest in social media, think about equipping caregivers in the field with your home care software or home care system via an iPad or mobile device – which can also be set up to allow basic access to social media for seniors with their caregivers’ help!
The social media bug is biting internet users of all ages. For forward thinking agencies, social media marketing and the use of an innovative home care software and home care system like ClearCare are simply new tools to help differentiate services in an ever-growing industry.
Is your agency marketing with social media? If so, leave us a comment and join the conversation!