As Shakespeare wrote, “a rose by any other name would smell as sweet.” But, when it comes to getting older, some aging Americans aren’t so sure that being called by traditional terms for older people suit them. For many Baby Boomers, the terms “senior” and “elderly” derive negative connotations of being inactive, unhappy and…well, old; which just doesn’t fit the bill of what getting older is like for many of the 3 to 4 million people who will reach age 65 this year alone.
Importance of Names for Organizations
As aging Americans begin to feel like they don’t identify with traditional terms for older individuals, the organizations that serve them are changing their identities as well. Take, for instance, the AARP. This booming national organization made the name change to just “AARP,” dropping their former “American Association of Retired People” since many of their members aren’t retired! No longer does getting older mean getting less active – and even something as simple as a name can affect perception of an organization.
Home care agencies may find that certain terms in their names, or service descriptions can be off-putting to some potential clients. For example, “in-home care” or “companion care” may seem more acceptable to an older widow who just needs some help around the house than “elder care.” While hard and fast data on senior terms in names affects home care business are hard to come by, it’s definitely something to consider when selling services.
Keeping Up with Active Older People
A home care agency that services non-medical, in-home care clients may find that using terms that portray their services as a complement to independent living, rather than “elder care” leaves clients more open to their services. Upbeat terminology, coupled with technology like home care software or a home care system can be used to market your services as a great fit for active seniors.
For example, a robust home care software or home care system, such as ClearCare, can help caregivers keep client tasks and activities on schedule via reminders in the home care software. Meanwhile, family caregivers can check in on what their busy older relatives are up to via secure log-ins to the home care system.
As older Americans continue to become more active Americans, marketing assistance care for seniors who identify themselves as independent, active individuals can help forward-thinking home care agencies capture an important market segment. And with the help of ClearCare home care software and home care system, management of those busy clients will be a breeze.