Once you’ve won a new client, it’s important to make concerted efforts to maintain that client’s trust and loyalty to your agency. By securing long-term clients, you can increase returns on your marketing investments by scheduling ongoing service hours with a clientele who already believes in your agency and caregivers.
While many home care businesses have a plan in place to win new customers, it’s also important to have a plan in place to keep customers. One way to do this is to use your home care software and home care system’s features to increase loyalty and confidence in your agency.
1. Showcase Transparency: Many families worry about transparency when it comes to the care of their elderly loved one. They want to know when your caregiver arrived, any tasks that weren’t completed for the day and be aware of any caregiver schedule changes. However, this all takes agency administrative time – unless you use a home care software like ClearCare Online. With ClearCare Online’s home care system, you can grant secure family access where loved ones and clients can view their upcoming shifts, past care logs and notes from your staff all within the home care system online.
2. Express Appreciation: With a home care system or home care software in place, you can easily track client anniversary dates, birthdays or other important dates in a client’s life or span of service with your agency. Use this opportunity to create tasks in your home care software to send a client a thank you or birthday note, or drop in with a token of your appreciation – like a bag of Hershey’s “hugs” or “kisses.” Little expressions of appreciation for business can show an ability to track even small things in a client’s life and care needs – and a home care system like ClearCare Online can help you execute this with ease.
3. Stay on Top of Care Needs: In an industry where employees work out in the field, sooner or later someone is bound to call in sick or miss their shift. Or, in the midst of an off day, a senior may refuse to take their medications or eat meals. Not everything will always go as planned. While most family caregivers understand this, they also want assurance that agency administrators are doing their best to provide guaranteed coverage and the best possible care.
With a home care system, like ClearCare Online, agency office staff immediately knows if a caregiver is late to a shift, or they can easily check availability of other caregivers for last minute call offs by an eron why a meal or medication was skipped – all of which can be easily communicated to the client’s family via the home care software. Even when things don’t go exactly as planned, the robust features of a home care software such as ClearCare Online can help mitigate potential dissatisfaction.
With a personal touch, commitment to care and the help of a home care software or home care system, you can increase customer loyalty with more ease than ever before.