Family caregivers are an incredibly busy group of people. While providing care for their elderly parents and loved ones, many are simultaneously struggling to juggle work or school and a family of their own. Although it seems like family caregivers would naturally think of a homecare agency for their occasional homecare needs, it may slip their mind.
Take advantage of technology and the convenience provided by homecare systems to keep your homecare services in the forefront of the occasional client’s mind. Here’s how:
1. Send Regular Newsletters
While newsletters and postage can be costly to print, e-mail is an efficient, inexpensive way to keep in touch with your current and prospective clients. Homecare software, like ClearCare, allows you to store and access client email addresses in an instant. Include updates about new caregivers, how homecare can help relieve caregiver stress and information about the homecare systems your agency is using. Remind your clients how easy it is to take advantage of your in-home elder care services.
2. Update Clients Via Social Media
Use your agency’s Facebook, Twitter, LinkedIn or other social media page to provide quick updates to clients. Remind them about your ability to provide a few hours of care while they attend a holiday party, or help with elder care for a weekend shift while a family caregiver vacations. Don’t be shy to send out tweets or status updates that remind clients of the homecare systems you use that increase transparency and make your agency stand out.
3. Share Updates from Homecare Software
ClearCare homecare software gives homecare agency administrators the power to grant access to the family members of clients. With this technology, family members can receive real-time updates about the care of their loved one and rest assured that adequate care is being provided in their absence.
Taking steps to increase the frequency of communication with your homecare clients and their families will help you remind current and prospective clientele that you are ready, willing and available to provide the highest quality in-home care!